Ready, set, go...
What follows are exercises that you can do anytime to work a little trendwatching and making magic. (You never know, these exercises may even become a habit?!) Along those lines, my favorite time to dig for and simmer fresh ideas is towards the end of the work week when I am winding down but still in absorption mode.
THINK: Bookmarks, Displays, and Programs
Exercise #1) Grab some professional lit and browse through the articles. (My favorites are listed in another post.) Spend a little time skimming the ones that catch your fancy. Pick one and brainstorm a few ways you could apply the trend to your environment. Btw, the good ones usually include all kinds of tips and how-to advice.
Exercise #2) Scan popular culture for the latest movie and entertainment rage. Identify a common title or subject. Now, peruse your visual "inspiration" resources for mediums and modes that you could use to communicate the trend you have identified.
Example: "Best of" Book Award Display and Bookmarks
Source: ALA's YALSA Booklists and Book Awards - http://www.ala.org/ala/mgrps/divs/yalsa/booklistsawards/booklistsbook.cfm
Look: Vintage Award Medal Display (Giant sized)
http://www.flickr.com/photos/lumia7/4999815946 (Finished Product)
Also, you can download free bookmarks - http://www.ala.org/ala/mgrps/divs/yalsa/booklistsawards/marketing/2010/2010awards.pdf
BONUS INSPIRATION: Hot, Hot, Hot New New York Public Library "Exquisite Book" Release Program - http://www.nypl.org/node/90259
See Also: http://www.crafternoon.com/
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