Thursday, September 16, 2010

Hot, Medium, or Cold

Trend Watching Tips - http://trendwatching.com/tips/
"...So trend watching should ultimately lead to profitable innovation. "

Hot:
Titles/Culture -
Vampires
Hunger Games by Suzanne Collins
Percy Jackson & the Olympians by Rick Riordan
Zines
Collaborative Arts Projects
Story
Cause
Movements
Competitive Performance (Singing, Dancing)

Look -
Style: Eco, 80's, Urban, DIY, Craft (Indie/Neo), Smart (Nerd Cool), Poetic, Carnival
Representation: Homemade, Handmade, Handwritten, Illustration, Papercut
Materials: Textile, Fiber, Paper (Old & New), Notebook/Sketchbook,Cardboard, Found Objects - Repurposed/Recycled, Chalkboard
Techniques: Construction, Letterpress, Printmaking
Display: Paper Chains, Flag Garland, Mini Flag Signs, Prize Medal, Graffiti, Teepees, Carnival


Medium: (a.k.a. "Fading" or on the downside of the peak AND "Classic")
Titles/Culture -
Twilight?
Inheritance Series by Christopher Paolini
Harry Potter by J.K. Rowling
Inkworld Trilogy by Cornelia Funke
Bluford High series by various authors

Looks -
Style: Goth, Emo, Vintage, Kitsch (classic in my book), "Express Yourself", Neo-Psychedelic/ High Impact, Roy Lichtensteinesque Pop Art, Gyspy, Cowgirl
Representation: Silhouettes, Cloud & Rain, Red Arrow Signs, Cupcakes, Forest Animals, Woodland Creatures, Birds, Patterns, Word Bubbles , Book Arts, GLITTER, Damask, Gilded Picture Frames,{Brackets}, Mustaches (went out too fast because very over-played), Moby Dick-esque Whales and Maritime Themes (same thing as mustaches)


Cold:
Dated series like Buffy and the Vampire Slayer
Some would argue this is "Medium")

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