So what's the big deal?

So what's the big deal and why the interest in trendwatching? I mean, after all isn't that just fluffy kid stuff? Well, my response is: not really. In fact, if you share the view that in order to survive (and thrive), i.e. attract and maintain a loyal customer base, public library's must hold an appeal that is in step with retail vendors. I mean, to add to an even heavier-handed outlook, it's no secret that libraries are fighting harder than ever to preserve the institution and keep it afloat for the long run. Each year, budgets are put on the chopping block, jobs are cut - you know the rest of the story. It can be darn scary and tiring at times to work in this field. Along those lines, in order to be relevant in this market, you've got to "keep it fresh" and target audiences with popular appeal. One great way to do that is to promote materials and services through valid trends. At the same time, hopefully by now most of our teen customers have figured out that libraries are not just places to quietly read books. There's oh so much more and exciting spaces helps to bring that vision to life! Also, it goes without saying that trends matter because they represent what's hot and heat keeps things hopping because people like to go where the latest action is! At the same time, in my opinion, the most effective teen library spaces are not stale and tried storage houses but attractive and vibrant SHOWROOMs!

The good news is that it's not as hard to achieve this as you may think. Mass communication is more prominent than ever making it more immediate and accessible than ever. This cuts the amount of time and energy it takes to spot trends and produce library-related programs, dispay, and promo/marketing ideas. In order to do this, the best way to start is by sourcing instant-access industry tools like periodicals, related resources such as blogs, and staff & customer input. (Though there are a number or good book sources, they will not be mentioned here.) Following that, the magic happens when you get in the habit of creating FRESH grooviness by pulling from inspirations, influences, and resources available to you. Plus, (and perhaps most importantly), all this can be done on low or next-to-no budget. All you really need to pull it off is a keen eye and a good effort;)

The next posting will list my favorite industry and related resources...